Lions In Sight Program

Tell Your Story to the World - Media Releases Below

Lions Australia has some great resources to help clubs to promote their work in the community.

Make it your mission to do something in January to let your community know how they can get involved. Here are some resources to help PR Guide Page The full Public Relations Guide "Getting the Message Out" is available by clicking here (www.lionsclubsshop.com.au/prod99.htm )

Telling Your Story

1. A media release needs to provide some key information – by applying the "who?, where?, what?, why?, when? and how?" rule, you’ll have identified the building blocks for your story.

Look for Media Release templates here!

Media Release 1 Get Involved Pdf File

Media Release 1 Get Involved Word File

Media Release 2 Christmas Success Pdf File

Media Release 2 Christmas Success Word File

Media Release 3 Australia Day Pdf File

Media Release 3 Australia Day Word File

2. You need three key messages

• List all the messages you want to communicate
• Identify the three points which are most important to Lions and your club and the most newsworthy
• Use these as the basis of your med

ia release 3. Keep your media release to one page and make sure you include a phone number which will actually be answered!